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Like most Floridians, creatives at Crispin and Porter/Miami don’t expect the expansion Florida Panthers to walk away with the Stanley Cup next season. So rather than hype the team’s prospects in their new television campaign, C&P decided to trumpet immediate spectator benefits, resulting in the highly honest tag, ‘Good hockey. Great air conditioning.’
The line round out a spare, low-tech spot in which a bespectacled banker – standing in suit and tie in the middle of an ice rink – lists the benefits of his bank, including ‘great checking.’
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