As Arbitron Falls, Anger Rises: Many Shudder at Thought of New, Non-Competitive Ratings Era

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NEW YORK – It was, effectively, a 40-year horse race with just two horses running. Nielsen Media Research and Arbitron Co. ran neck and neck for the duration, alternately relinquishing and regaining the lead. And now the race has been run. Nielsen stands in the coveted winner’s circle.

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