Marian Berelowitz


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The Worst of Times

Brand Marketing

A Spanish proverb tells us that “experience is not always the kindest of teachers, but it is surely the best.” Unkind experiences left the agency execs we polled with some [...]

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Creative: Murder They Wrote

Brand Marketing

Elmore Leonard has spent the past 40 years producing as many novels, but it was at Campbell Mithun in Detroit that he started his writing career. He worked there for [...]

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Experienced With Meatheads

Brand Marketing

Staffers at Scharbo & Co. were surprised to see a familiar face on ABC’s Joe Millionaire. It turns out substitute teacher Zora Andrich, who won the “heart” of erstwhile construction [...]

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They Shoot, They Score

Brand Marketing

Forget basketball. Forget football. And, yes, forget soccer. No sport has the intense drama, the Olympian skill, the infectious, in-your-face athleticism of Shelfball, a sport created by a bored art [...]

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Executive Privilege

Brand Marketing

The White House: a home not just for President Bush and his family but, as Shoptalk likes to think of it, the Nation’s Home. A fine place to sign a [...]

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Ted Turner, World Savior

Brand Marketing

Explaining he’d been at a meeting “trying to save the world,” Shoptalk tablemate Ted Turner was a few minutes late for Time’s Person of the Year confab at the Four [...]

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The Fine Print

Brand Marketing

What was Jerry Della Femina doing with his hotel toiletries on the podium at the 4A’s Creative Conference in San Francisco recently? “I rubbed bath gel into my beard and [...]

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Go Figure

Brand Marketing

1 Rank of Steven the Dell dude (aka Ben Curtis) on Stuff’s list of the 38 biggest losers of 2002. “Even if you skinned him, he’d still make an annoying [...]