Jeanie Casison
Burger Giant ‘Kings’ Prospective Employees
Brand Marketing
Aiming to attract potential job applicants and engage current employees, Burger King, earlier this year, launched a nationwide recruitment campaign called “You’re King Material.” In an industry marked by high [...]
Maritz Explains How Incentives Programs Are Going Green
Brand Marketing
As organizations place greater emphasis on corporate sustainability and responsibility, eco-friendly practices are also emerging full-force in employee incentive programs. Kurt Hosna, director of global rewards for Maritz, a leading [...]