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Aiming to attract potential job applicants and engage current employees, Burger King, earlier this year, launched a nationwide recruitment campaign called “You’re King Material.”
In an industry marked by high worker turnover, “You’re King Material” provides a fresh take on the positive quality of work-life at Burger King. The company’s four culture pillars (boldness, accountability, empowerment and fun) are extended visually through in-store materials and a viral video showcasing real-life Burger King employees as brand ambassadors.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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