Fara Warne


Silk Cut cigarettes readies move on premium segment

NEW YORK–The super-premium British cigarette Silk Cut, known for its witty, elegant advertising in Europe, is in the first stages of making an agg…Silk Cut is the No. 2 brand […]

Mazda Shifts Execs To the Regions — The Company Will Also Be Eliminating Four Layers of Management

NEW YORK – Mazda Motor of America hopes the elimination of four layers of management and the shift of top executives to its regions will mean better service for consumers.The […]

Mazda shifts execs to the regions

Mazda Motor of America hopes the elimination of four layers of management and the shift of top executives to its regions will mean better service for consumers.The key to the […]

Winston Comes Out Smoking, Spending

NEW YORK – R.J. Reynolds’ new advertising and promotion blitz will send its fledgling Winston Select line to war with Marlboro next month, while the Winston flagship brand will be […]