Silk Cut cigarettes readies move on premium segment

NEW YORK–The super-premium British cigarette Silk Cut, known for its witty, elegant advertising in Europe, is in the first stages of making an agg…Silk Cut is the No. 2 brand in the U.K. with a strong following throughout Europe. The low-tar brand been imported into the U.S. for about 10 years, but has had little advertising or marketing support.But a new importer, picked in early February by American Brand’s Gallaher International unit in Surrey, England, is doing initial research for a marketing and advertising program to begin next year.