Elaine Wong


Why California Pizza Kitchen Thinks It’s ‘Deliciously Different’

Bubble wrap on the street and disco music in an elevator are just some of the scenarios California Pizza Kitchen created in a series of Web videos to promote its […]

Ogilvy, Cargill Hit Sweet Spot

Cargill is getting emotional about its stevia-based natural sweetener. The company has unveiled new ads, via Ogilvy & Mather, Chicago, to promote its Truvia brand. The zero-calorie sweetener is part […]

Clorox Collects ‘Green Footprints’ on Facebook

Clorox is feeling charitable. The packaged goods company’s Green Works brand has kicked off a social media campaign to help raise money for U.S. schools in exchange for “green footprints.” […]

Kmart Eyes Social Media Xmas

Kmart is dialing up its value advertising this holiday season, and for good reason, too. In an uncertain economy, consumers aren’t expected to be Scrooges, exactly, but they are refraining […]

Quilted Northern Tries Candor

The fact that Georgia-Pacific still refers to its Quilted Northern brand as “bath tissue” demonstrates the toilet paper segment’s fondness for euphemism, but a new campaign for one of its […]

Kraft Web Series Offers Comic Relief

Kraft Foods has cooked up a branded entertainment series that brings together several of its biggest products. The series, dubbed “You Gotta LOL,” debuted today (Monday), and is part of […]

Cargill Gets to the Heart of Stevia

Cargill is getting emotional about its stevia-based natural sweetener. The company today (Monday) unveiled new ads, via Ogilvy & Mather, Chicago, to promote its Truvia brand. The zero-calorie sweetener is […]

Kmart’s CMO Is Dreaming Of a Social Media Christmas

Kmart is dialing up the value advertising this holiday season, and for good reason, too. In an uncertain economy, consumers aren’t expected to be Scrooges, exactly, but they are refraining […]

Quilted Northern Ads Try New Approach: Candor

The fact that Georgia-Pacific still refers to its Quilted Northern brand as “bath tissue” demonstrates the toilet paper segment’s fondness for euphemism, but a new campaign for one of its […]

Naked Juice Ads Tell ‘Naked Truth’

PepsiCo this week launched the first national ad campaign for Naked Juice, its premium bottled juice brand. The campaign, by the Arnell Group, kicked off on digital properties and Naked […]