David Kiley


GM Revamp Could Spell Roster Turmoil

The sales and marketing restructuring General Motors announced last week will do little to change its 3-year-old brand management system, but it may usher in a new era of competition […]

Mitsubishi’s New Drive

‘Style,’ ‘Fun’ Are Watchwords in Deutsch Ads LOS ANGELES–Deutsch will reposition Mitsubishi Motor Sales of America as a stylish maker of fun cars with a TV campaign breaking later this […]

Infiniti Targets Younger Buyers

TBWA Chiat/Day is breaking a TV and print campaign for Infiniti’s new G20 sedan, touting the luxury car as “Born in Japan. Educated in Europe. Sold in the U.S.” The […]

‘Solid’ Latino TV For Pontiac

DETROIT – Pontiac this week launches the biggest model campaign in its history – more than $100 million – for the 1999 Grand Am. A $4-5 million effort targeting Hispanics […]

Pontiac Uses Its Biggest Ad Budget To Play Up The ‘Solid’ Grand Am

DETROIT – Pontiac this week kicks off the biggest model campaign in its history – more than $100 million – for the 1999 Grand Am. A $4-5 million effort targeting […]

‘Zorro’ Rides For Ford

Intending to run its new Mustang ad only on Hispanic TV, Ford has decided to air the spot–which ties into this summer’s release of The Mask of Zorro–nationally. The commercial, […]

Chevrolet Plans New Ad Message

General Motors’ Chevrolet division needs to infuse its passenger cars with a brand message that resonates with consumers the way the “Like a rock” tagline does with truck buyers, according […]

Dodge Readies Durango SUV

Though Chrysler Corp.’s Jeep brand defines the sport utility vehicle segment, its Dodge division is getting an SUV of its own–the Durango–in an attempt to keep some of the 100,000 […]

Goodby Uses Humor in Wine Spots

TV Ads for Sutter Home Buck Trend to Maintain Relaxed Image LOS ANGELES-Goodby, Silverstein & Partners has created two new TV spots for Sutter Home that use humor to position […]

Toyota to Unveil New Themeline From Saatchi Touting Dependability

NEW YORK-Toyota Motor Sales USA this fall will unveil a new advertising theme-“Toyota. Every day.”-to replace its long-running “I love what you do for me,” sources said. Though the company […]