Brian Morrissey


Adobe Buys Data Manager Demdex (Updated)

Adobe’s serious about getting deeper into online marketing technology. The software company has acquired data-management firm Demdex, which helps advertisers and publishers make better sense of their audience data for […]

Pubs Push Own Ad Nets

For years now, many big-name publishers have resisted the siren song of digital ad exchanges. True, the exchanges offer companies the possibility that they can move more of their inventory […]

Pubs Push Own Ad Nets (Updated)

For years now, many big-name publishers have resisted the siren song of digital ad exchanges. True, the exchanges offer companies the possibility that they can move more of their inventory […]

I33 Execs Reunite for Tenthwave

Digital firms Strobe Promotions, RedStapler and Zezza are combining under the banner of Tenthwave. The new entity has its roots in interactive shop i33 Communications, which was founded by Drew […]

Things you never hear people say about ads

Today's reality check comes courtesy of a new Tumblr, Things Real People Don't Say About Advertising. The site takes its cues from I Can Has Cheezburger and Someecards in posting […]

Must you use social media to understand it?

News that Kirshenbaum Bond Senecal + Partners founder Jon Bond is joining a social-media agency is surely a sign of the times. After all, Facebook has more than 500 million […]

Leo Burnett’s one small step for humankind

Leo Burnett has unleashed on the world what is probably the longest ever introduction to an e-mail newsletter. In the video below, chief creative officer Mark Tutssel waxes poetic for […]

Wieden’s Nike site has Flash running scared

You know Flash microsites are on the run when Nike skips the Adobe effects in favor of HTML5. Wieden + Kennedy has a slick new corporate-responsibility site out: Nike’s Better […]

Apple Again Dominates Social Brands List

Apple doesn’t so much as operate a Twitter account, but its hold on fans is so great that six of its brands are judged among the most social in the […]

Dirty Dancing: Not in the Corner on Facebook

Old movies don’t die, they live on as Facebook pages. Lionsgate is finding second life in some back titles, showing that a couple decades on, movies like Dirty Dancing still draw big crowds.