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The ad industry's seemingly irrational obsession with creative awards has a rational basis: It can mean big bucks for the lucky winners. Now, it turns out some spare change can get you an award, at least if you head to Toronto's St. Lawrence flea market. Sean Ganann, creative director at Zulu Alpha Kilo, noticed this weekend that someone from Y&R Toronto decided to offload a passel of awards from the New York Festivals, Mobius and Clios.