Barbara Grondin Francella


Energy Drinks Slowed by Economy

Though still a star of the packaged beverages category, energy drinks are seeing rapidly slowing sales growth as energy shots take off and newer products shake up the cooler, according […]

Wawa Spotlights Associates in ‘Big Six Values’ Program

With two innovative programs that recognize and assist its associates, Wawa has made its core values tangible. The c-store operator gives life to its core values — Value People; Delight […]

Q Mart Reward Program Pays Off

As customers respond to the scores of rewards offered through its loyalty program, Q Mart Marketplace, operator of 20 stores based in Wisconsin, is experiencing more frequent visits by regular […]

Retail’s Private Label Programs Take Off

NEW YORK Recent research on a number of fronts all point in one direction: difficult economic times have bolstered the rollout and expansion of many retailers’ private label lines — […]

Private Label Programs Take Off

Recent research on a number of fronts all point in one direction: difficult economic times have bolstered the rollout and expansion of many retailers’ private label lines — including c-store […]

In-Store Media Must Change With the Times

NEW YORK The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some potency, according to the results of a new poll that surveyed […]

Shoppers Respond Differently to Store Media

The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some potency, according to the results of a new poll that surveyed 999 shoppers […]