Barbara Grondin Francella
Energy Drinks Slowed by Economy
Brand Marketing
Though still a star of the packaged beverages category, energy drinks are seeing rapidly slowing sales growth as energy shots take off and newer products shake up the cooler, according [...]
Wawa Spotlights Associates in ‘Big Six Values’ Program
Brand Marketing
With two innovative programs that recognize and assist its associates, Wawa has made its core values tangible. The c-store operator gives life to its core values — Value People; Delight [...]
Q Mart Reward Program Pays Off
Brand Marketing
As customers respond to the scores of rewards offered through its loyalty program, Q Mart Marketplace, operator of 20 stores based in Wisconsin, is experiencing more frequent visits by regular [...]
Retail’s Private Label Programs Take Off
Brand Marketing
NEW YORK Recent research on a number of fronts all point in one direction: difficult economic times have bolstered the rollout and expansion of many retailers’ private label lines — [...]
Private Label Programs Take Off
Brand Marketing
Recent research on a number of fronts all point in one direction: difficult economic times have bolstered the rollout and expansion of many retailers’ private label lines — including c-store [...]
In-Store Media Must Change With the Times
Brand Marketing
NEW YORK The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some potency, according to the results of a new poll that surveyed [...]
Shoppers Respond Differently to Store Media
Brand Marketing
The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some potency, according to the results of a new poll that surveyed 999 shoppers [...]