Andre Paine


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    Professor Green Joins Doritos Promotion

    Brand Marketing

    U.K. rapper Professor Green, who’s signed to EMI/Virgin, has joined the Doritos “Late Night” campaign. Rihanna first revealed her involvement in a Doritos campaign—with the “Who’s That Chick?” video of […]

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    Brands Reveal Music Strategies

    Brand Marketing

    Brands were the focus for several of the panels at this week’s Midem music conference in Cannes, France, with executives from Converse, Nascar, Carhartt and PepsiCo revealing details of their […]

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    Brands Reveal Music Strategies

    Brand Marketing

    Brands were the focus for several of the panels at the MIDEM music conference in Cannes, with executives from Converse, Nascar, Carhartt and PepsiCo revealing details of their music strategies. […]

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    EMI, Norah Jones Partner With Hulu

    Digital

    Hulu has partnered with EMI to offer a Norah Jones channel on the site. The deal will, at a later date, add content from other artists on EMI’s labels including […]

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    Jackson Dominates iTunes, Amazon, Twitter

    TV / Video

    LONDON Predictably, the death of Michael Jackson has had an immediate impact on his sales. Five of the top 10 “trending topics” on Twitter are currently Jackson-related and his death […]

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    Jackson Dominates iTunes, Amazon, Twitter

    Brand Marketing

    Predictably, the death of Michael Jackson has had an immediate impact on his sales. Five of the top 10 “trending topics” on Twitter are currently Jackson-related and his death dominates […]

    This is a Profile

    Idol’s Cowell to Launch Entertainment Firm

    TV / Video

    Simon Cowell is to partner with U.K. retail magnate Sir Philip Green on a global entertainment company that will produce and own TV content in the U.S. and Britain, according […]

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    Alesha Dixon Fronts Toblerone Campaign

    Brand Marketing

    LONDON U.K. pop act Alesha Dixon is to front a new campaign for Toblerone chocolate, offering fans a free download of an exclusive new track. The free track is called […]

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    Dylan Classic Graces U.K. Campaign

    Brand Marketing

    LONDON Bob Dylan has allowed U.K. mass merchant the Co-operative Group to use “Blowin’ In The Wind” for a new advertising campaign. It will be aired next month. The campaign […]

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    Coca-Cola, Warner Plot ‘Happiness’ Download

    Brand Marketing

    Coca-Cola and Warner Music are to partner on a download release as part of the brand’s new “Open Happiness” global marketing campaign. The track, titled “Open Happiness,” was announced at […]