Retail media is causing a leadership shakeup.
Companies are rapidly hiring executives with deep advertising expertise to stand up advertising businesses. These executives not only have strong ties with advertisers but also know how to develop ad products that won’t overly annoy consumers.
Amazon, Walmart, and Target are some of the largest retail media networks, but a broader group of companies like financial institutions and airlines are also investing in advertising. ADWEEK recently profiled 16 execs leading the ad businesses at companies like Home Depot, PayPal, and United.
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