Is Gen Z Loyal?
Still think that Gen Zers are flighty, influencer-obsessed, device-addicts who drift aimlessly from brand to brand? That’s a myth worth busting.
4 Strategies to Hypercharge Ecommerce for Gen Z
Nearly half of Gen Z shoppers now buy things online that they used to buy in-store and 70% say they will continue to do so even after the world fully [...]
The Marketer’s Guide to Generation TikTok
With over 1.2 billion monthly active users, TikTok has disrupted the way the generation we call Gen Z interacts, discovers and shops.
How the Black Lives Matter Movement Changed Student Spending
Things are changing and you need to forge authentic connections with tomorrow’s big buyers.