Connect With Creator Culture to Succeed on TikTok
As a brand that relies on digital for revenue growth, you would never omit your search engine strategy from your paid and organic tactics—it's time to think the same way [...]
2022 Is the Year of Automated Social Advertising
Advertisers this year must juggle a constantly changing mix of social platforms, content formats and talent. What worked in 2021 may no longer work in 2022.
These Are the Social Channels That Delivered the Best ROAS Last Year
Brands know it’s critical to take the right steps to earn customer attention and loyalty, and many turn to social media to make the connection.
The Future of Social Advertising Is Now
With 2022 around the corner, it's never been a better time to start investing in social advertising or ramping up your efforts.
It’s Time to Turbocharge Your Social Creative
In the absence of exact audience targeting, social marketers need to get creative: not only with campaign ideas, designs and copy, but also with reaching their audiences.
Q5 Advertising Tactics to Ensure a Big Start to 2021
As consumers interact with ads everywhere, especially on social media, competition in the online ad space has ramped up as social distancing efforts have sped up digitalization.
Social Advertising’s Role in Accelerating the Shopper’s Journey
The pandemic has drastically changed how people interact with each other and brands, pushing marketers to pivot many of their efforts into online channels.
New Research Shows How Consumers Want Brands to React to the Pandemic
Consumers aren’t interested in engaging with brands that are tone-deaf to the global crisis. As they adapt to a new daily reality, they expect brands to do the same.
How to Succeed in Social Advertising – Unifying Creative and Performance Teams
Performance and creative teams are natural opposites, but their ability to work together is critical to producing winning content at scale.
3 Tips to Bridge the Gap Between Your Creative and Media Teams
Organizations across industries are struggling to identify and find solutions for inefficient workflows.