Performance and creative teams are natural opposites, but their ability to work together is critical to producing winning content at scale. To help organizations unify the two teams Smartly.io’s art director, Sharon Romang, and head of creative studio, Jose M Sanchez, took the audience at their Challenger Brands breakout presentation through how to align KPIs, nail the trifecta of data, automation and creativity and what combined creative and performance workflows can look like. Check out the above video for more details.
