The Rise of Athlete Influencers
When Barclaycard US designed a promotional plan in support of the NFL’s annual Salute to Service military appreciation campaign, it knew it needed more than just a few player endorsements. [...]
This Is How Brands Find NFL Players Who Share Their Interests
For brands looking to take advantage of the NFL’s sponsorship opportunities, the varied and colorful off-the-field interests and talents of NFL players may be just as important.
What Do Athletes Really Think About Tweeting for Brands?
On social media, pro athletes are a little more like the rest of us. Their popularity isn't just about wins, but also about how likeable they are to their followers.