What Leaders in Customer Experience Design Know That You Don’t
Only 15% of marketers are able to integrate big and small data to create a holistic customer view, and this is impacting their ability to deliver the kind of customer [...]
What Your Customer Research Is Missing
Message dilution is costing more than a quarter of companies at least $10 million annually, according to the study. Fixing this problem starts with the customer.
3 Keys to Uncovering Your Customer’s Truths
To truly resonate with consumers, brands need to understand their customers holistically. This means glimpsing into customers’ lives, attitudes, opinions and values to uncover their truths.
Digital Transformation Success Depends on People, Not Just Technology
While brands, as a whole, are scrambling to transform, it’s the CMO who is in the best position to lead the charge into the Experience Economy.
Being a Socially Active Brand Begins and Ends With a Commitment to Customer Truth
Consumers increasingly expect brands to support a cause, and they reward them with their business.
3 Shifts You Need to Make to More Fully Connect With Customers
It’s time to figure out what it takes to authentically connect your brand story to your customers’ brand story. These three essential shifts in the way you develop, test and [...]
For Marketers Today, It’s All About the Experience, Stupid
The main effect of the Fourth Industrial Revolution is to put customers at the epicenter of the economy. Improving how customers are served must be a business’s primary consideration.
Why “Small Data” Is Actually the Key to Great Customer Experience
In today’s era of digital transformation, customer insight has gone from being a “nice to have” and become central to fueling customer experience.
Move Past the Voice of the Customer and Into the Mind of the Customer
More than ever, brands need to connect with people on an emotional level to learn customer truth.
If You Want Your Brand to Support a Cause, You Need to Be Authentic
In today’s market, you can depend on data to explore customers’ actions and behaviors. However, if you want to understand their motivations or feelings when they take those actions, you [...]