Dawn Colossi, CMO, FocusVision
Message dilution is costing more than a quarter of companies at least $10 million annually, according to the study. Fixing this problem starts with the customer.
To truly resonate with consumers, brands need to understand their customers holistically. This means glimpsing into customers’ lives, attitudes, opinions and values to uncover their truths.
While brands, as a whole, are scrambling to transform, it’s the CMO who is in the best position to lead the charge into the Experience Economy.
Consumers increasingly expect brands to support a cause, and they reward them with their business.
It’s time to figure out what it takes to authentically connect your brand story to your customers’ brand story. These three essential shifts in the way you develop, test and [...]
The main effect of the Fourth Industrial Revolution is to put customers at the epicenter of the economy. Improving how customers are served must be a business’s primary consideration.
More than ever, brands need to connect with people on an emotional level to learn customer truth.