How Can Brands Thrive in a Cookieless World?
Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way.
Marketers Must Address the B2B Data Gap
To move forward in the new data landscape, the industry needs data sources that can bring together business and consumer identity.
Clean Rooms Are Not the Solution for a Cookieless Future
There is no one solution, tactic or path forward that is going to get marketers and publishers where they need to go in the cookieless future.
For Your 2023 Digital Ad Investments to Succeed, You’ve Got to Invest in Data
How real-world brands are pairing digital ad efforts with trusted third-party data to improve ROI.
First-Party Data Is Great, But It’s Not Enough
First-party data isn’t all that’s left after the death of the third-party cookie. Even in an increasingly privacy-first world, third-party data sets are still entirely viable.
Future-Proof Your Marketing by Putting Consumer Privacy First
As shifting privacy regulations prompt a rebalancing of deterministic and probabilistic tactics within marketing strategies, global brands have the opportunity to recalibrate their efforts.
What the GDPR Freakout Can Teach Us About a Cookieless Future
The fallout and rebound of modern-day data-driven marketing in the wake of GDPR taught marketers a lot about what it takes to survive and thrive amid massive upheavals to the [...]
In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand
First-party data can go much further on behalf of a brand when marketers embrace deterministic and probabilistic onboarding as a part of the same strategy.