Portrait of Rob Armstrong, VP of Product, Eyeota

Rob Armstrong, VP of Product, Eyeota

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First-Party Data Is Great, But It’s Not Enough

First-party data isn’t all that’s left after the death of the third-party cookie. Even in an increasingly privacy-first world, third-party data sets are still entirely viable.

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In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand

First-party data can go much further on behalf of a brand when marketers embrace deterministic and probabilistic onboarding as a part of the same strategy.