Is Premium Direct Supply the Answer to Making Programmatic Less Complicated?
The industry is 10-plus years into programmatic and it still feels like marketers are searching for ways to make programmatic as efficient as possible.
A Bright Future Awaits TV Advertisers That Put Consumers First
The TV industry has entered the golden age of everything, and audiences, advertisers and storytellers alike have ample reason to be optimistic.
What to Do When Digital Behavior Isn’t Enough to Target Who You Want to Reach
The Ad Council worked with ENGINE on its "It's Up to You" campaign to identify an audience of vaccine-hesitant individuals.
5 Consumer-Centric Trends Driving the Industry Forward in 2022
Moving into 2022, advertisers are now in a marketplace that rightfully demands increased focus on consumer data consent, data management and data collection practices.
The Future of Media Depends on the Adoption of Connected Marketplaces
It’s time for the industry to question the old way of doing business and envision a new and better way that benefits advertisers, consumers and publishers.
With More People Streaming New Releases at Home, Are Movie Theaters Dead?
Despite various in-person services opening back up, including movie theaters, many consumers have become accustomed to paying for and watching new movies at home, skipping the in-theater experience.
Why Nielsen’s Failure Is an Opportunity for the Industry
The news about Nielsen should be a wake-up call for the industry to unite around a common solution for the industry-wide challenge of measurement and data.
Update Your Legacy Mindset About Media and Embrace TV Convergence
The sooner the industry breaks away from legacy thinking, the sooner marketers will be able to tap into the true value of the convergent TV audience.
Navigating Identity Through the New Era of Privacy
You could call 2021 the year of identity and privacy. But that sells short the challenge, as well as the reality, that marketers are entering new and uncharted territory.
What You Need to Know About the Next 5 Years of Data-Driven Media
The only thing constant in marketing is change. Right now, the seismic shifts in the industry are being driven by connected TV, precise targeting and impact measurement.