Michael Zacharski, CEO, EMX by Big Village
The industry is 10-plus years into programmatic and it still feels like marketers are searching for ways to make programmatic as efficient as possible.
Moving into 2022, advertisers are now in a marketplace that rightfully demands increased focus on consumer data consent, data management and data collection practices.
It’s time for the industry to question the old way of doing business and envision a new and better way that benefits advertisers, consumers and publishers.
You could call 2021 the year of identity and privacy. But that sells short the challenge, as well as the reality, that marketers are entering new and uncharted territory.