Kasha Cacy, Global CEO, ENGINE
What to Do When Digital Behavior Isn’t Enough to Target Who You Want to Reach
The Ad Council worked with ENGINE on its "It's Up to You" campaign to identify an audience of vaccine-hesitant individuals.
Why Nielsen’s Failure Is an Opportunity for the Industry
The news about Nielsen should be a wake-up call for the industry to unite around a common solution for the industry-wide challenge of measurement and data.
Why This Agency CEO Isn’t Rushing Back to the Office
In March, I just couldn’t believe that we could be as effective an organization if our people were working from bedrooms, dining rooms, living rooms and back porches. I’m learning [...]
To Make Programmatic Targeting Better, First Learn Its Dirty Secrets
Digital and programmatic love behavior data. Many believe it’s a purer kind of data because it’s about what people do and not what they say. This is true. But it [...]