Portrait of Kasha Cacy, Global CEO, ENGINE

Kasha Cacy, Global CEO, ENGINE

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What to Do When Digital Behavior Isn’t Enough to Target Who You Want to Reach

The Ad Council worked with ENGINE on its "It's Up to You" campaign to identify an audience of vaccine-hesitant individuals.

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Why Nielsen’s Failure Is an Opportunity for the Industry

The news about Nielsen should be a wake-up call for the industry to unite around a common solution for the industry-wide challenge of measurement and data.

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Why This Agency CEO Isn’t Rushing Back to the Office

In March, I just couldn’t believe that we could be as effective an organization if our people were working from bedrooms, dining rooms, living rooms and back porches. I’m learning [...]

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To Make Programmatic Targeting Better, First Learn Its Dirty Secrets

Digital and programmatic love behavior data. Many believe it’s a purer kind of data because it’s about what people do and not what they say. This is true. But it [...]