How an Idea Becomes an Ad
Marketers’ processes for creative and asset management haven’t kept up with the changing media landscape. So, what does the modern ad journey look like?
Your Data Isn’t Doing Enough
It’s time to shift the conversation around data.
3 Strategies for Making Your Data Work Harder
Being able to seamlessly optimize campaigns based on current and historic metrics enables you to drive increased ROI. Here are three things to consider when it comes to using data [...]
Control Over Social Media Assets Is More Important Than Ever
During times of uncertainty, social media can either drive powerful connections or cause tremendous downfalls for brands.
3 Steps to Avoid Sabotaging Your Brand Equity
Every year there is at least a brand or two that ends up pushing out misinformed creative, insensitive imagery and tone-deaf messaging.
NexTech: Brand Safety Is About More Than Just Where Your Ad Lands
Video: Ardit Bejko, director of client partnerships at Adstream, and Mark Egmon, VP of marketing at The Team Companies' breakout session at NexTech.
5 Ways to Protect Your Brand and Avoid Million Dollar Errors
There is no shortage of ads gone wrong. What’s different today, of course, is the speed at which these scandals spread across the public consciousness.
How Better Ad Asset Management Helps Fuel Nissan’s Growth
How streamlining the asset management process for Nissan led to increased brand safety and integrity.