NexTech: Brand Safety Is About More Than Just Where Your Ad Lands


Every kind of company needs to be concerned with where their marketing assets show up. At their NexTech breakout session, Ardit Bejko, director of client partnerships at Adstream, and Mark Egmon, VP of marketing at The Team Companies, dove into the how everyone in an organization’s ecosystem can play a part in ensuring an asset lands in a safe environment. In the above video, Egmon and Bejko expand the definition of brand safety to touch on privacy and regulatory issues and discuss best practices for every step in the asset creation process.