NEW YORK, Oct. 21, 2026 — Wpromote x Giant Spoon has elevated Ian Grody to global chief creative officer, expanding his leadership across the agency’s creative organization nearly one year after Wpromote acquired Giant Spoon. He will lead an integrated creative practice where brand campaigns, experiential, production, creators, performance creative, and media work together from the outset.
Previously chief creative officer of Giant Spoon, Grody oversaw brand campaigns, experiential, content production, and design. His expanded role adds creator/influencer marketing and performance creative — capabilities Wpromote brought into the combined organization — while expanding his influence over creative thinking across the media practice. Grody will be establishing a connected approach to creative development across those complementary strengths, overseeing 50 people across the practice.
“As the industry evolves, our clients need a creative partner who can connect the dots between creative and performance,” said Andrea Bendzick, CEO of Wpromote x Giant Spoon. “We’ve made significant strides in bringing our capabilities together, and Ian’s leadership will take that further in the work we create, the way we work with our clients, and the results we deliver.”
Wpromote x Giant Spoon is moving beyond initial integration and focusing on how teams work together. For Grody, that means bringing creative disciplines into the process earlier, strengthening collaboration across teams, and extending the agency’s creative ambition. He is also tasked with preserving the creative ambition Giant Spoon is known for while expanding the definition of what creative at the united agency is capable of.
“We’re building an integrated creative organization that will make a dent in this industry,” said Grody. “Whether it’s a film, a space, a creator’s channel, an social ad, or a process—we know that everything is a canvas. Our full-funnel approach means clients can expect peerless imagination at the bottom of the funnel and next-level effectiveness at the top.”
Grody believes that performance creative and creator marketing should be held to the same creative standard as a brand campaign, challenging the assumption that work designed to drive immediate results should be any less ambitious than work designed to build long-term brand affinity.
“One thing that has always set Giant Spoon apart is the range of work we can do, and the craft and expertise we bring to it,” said Jonathan Haber, co-founder of Giant Spoon. “Ian’s promotion to global CCO of Wpromote x Giant Spoon is about making the most of the opportunity to expand that idea into every facet of marketing creative by putting a strong creative leader at the center. He knows what makes us special, and what will help us push it further.”
Grody joined Giant Spoon in 2018, working with clients including HBO, Autodesk, Netflix, Savage x Fenty, Lucid Motors, and Google. Previously, he worked at Kettle, part of Code and Theory, on brands including Apple, Netflix, Oakley, Ray-Ban, and L’Oréal. A writer by trade, Grody has also sold work to MTV, SYFY, and CMT and published a graphic novel, bringing a background in entertainment and storytelling.
