UNIQLO Boosts Revenue 9X With Wunderkind’s Performance Marketing Infrastructure
The retailer implemented an end-to-end marketing solution to achieve sales growth
Partnering with Wunderkind, renowned Japanese casual wear designer and retailer UNIQLO elevated its digital marketing strategy to improve its ability to identify site traffic, deliver triggered emails, and drive new revenue.
The Challenge:
With a global presence and a strong reliance on digital channels for revenue generation, UNIQLO faced challenges with its existing email service provider’s triggered email tool. After failing to deliver desired results, UNIQLO’s marketing team sought a more comprehensive strategy to engage customers effectively. UNIQLO needed to improve on metrics like site abandonment, and clear up disjointed marketing campaigns across channels.
The Solution:
UNIQLO turned to Wunderkind, leveraging its identity network and specialized expertise to deanonymize 45% of site traffic. This collaboration resulted in a 13x increase in triggered email reach and influenced a 9.4x boost in revenue for the retailer. Within just one month of implementation, Wunderkind contributed 4.46% of UNIQLO’s total digital revenue.
The Results:
Building on early successes, UNIQLO expanded its partnership with Wunderkind to include Catalog Modules, a solution tailored to leverage changes in product feed for targeted email campaigns. As an early adopter of Catalog Modules, UNIQLO experienced an additional 30% lift in triggered email revenue, further enhancing its revenue-driving capabilities.
Read the full case study here, and learn more about how UNIQLO and Wunderkind collaborated to boost revenue.
