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UNIQLO Boosts Revenue 9X With Wunderkind’s Performance Marketing Infrastructure

The retailer implemented an end-to-end marketing solution to achieve sales growth

Partnering with Wunderkind, renowned Japanese casual wear designer and retailer UNIQLO elevated its digital marketing strategy to improve its ability to identify site traffic, deliver triggered emails, and drive new revenue.

The Challenge:
With a global presence and a strong reliance on digital channels for revenue generation, UNIQLO faced challenges with its existing email service provider’s triggered email tool. After failing to deliver desired results, UNIQLO’s marketing team sought a more comprehensive strategy to engage customers effectively. UNIQLO needed to improve on metrics like site abandonment, and clear up disjointed marketing campaigns across channels.

The Solution:
UNIQLO turned to Wunderkind, leveraging its identity network and specialized expertise to deanonymize 45% of site traffic. This collaboration resulted in a 13x increase in triggered email reach and influenced a 9.4x boost in revenue for the retailer. Within just one month of implementation, Wunderkind contributed 4.46% of UNIQLO’s total digital revenue.

The Results:
Building on early successes, UNIQLO expanded its partnership with Wunderkind to include Catalog Modules, a solution tailored to leverage changes in product feed for targeted email campaigns. As an early adopter of Catalog Modules, UNIQLO experienced an additional 30% lift in triggered email revenue, further enhancing its revenue-driving capabilities.

Read the full case study here, and learn more about how UNIQLO and Wunderkind collaborated to boost revenue.

About Wunderkind Wunderkind is a leading digital marketing platform that delivers performance marketing and advertising solutions to brands, publishers, and advertisers. Wunderkind’s performance marketing solutions allow brands and retailers to scale marketing channels without relying on third-party cookies through proprietary identity management technology purpose-built for web, email, and text. By expertly tailoring, automating, and scaling brand-forward, one-to-one experiences, Wunderkind helps acquire new customers at scale and keep them loyal for life. Unlike any other company, Wunderkind guarantees revenue performance. Wunderkind’s advertising product (WunderKIND Ads) delivers an unparalleled user-first ad experience across a curated list of top-tier publishers. High-impact ads are delivered in a non-intrusive and kind way, once a user disengages, resulting in happier users and higher returns for both advertisers and publishers. Discover how Wunderkind can drive efficient growth for your brand by visiting