Tubular Labs Announces New Upload Time Metric To Guide Video Content Strategy
Tubular’s latest measurement capability reveals what time of day creators and content categories excel against views, engagement and more for various social video platforms.
Tubular Labs, the leader in global social video intelligence, announced today it has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, Twitch and more.
As social video continues to grow and compete with traditional TV, creators, brands and publishers alike require data that allows them to optimize the timing of their content uploads based on when their target audience is watching. Knowing what is popular during specific dayparts across social video and TV can allow content creators to avoid crowding specific timeframes, or even lean into dayparts where they can function as valuable shoulder content to fervent fans.
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“Adding this new capability to Tubular’s Intelligence offerings will arm customers with another layer of assurance and crucial data for social planning and partnerships,” said Erica Weiniger, Director of Product Marketing at Tubular Labs. “Content creators don’t need video strategies to be governed by hunches around what will be popular, and can now be more decisive with uploads in ways that better engage with audiences.”
To learn more about Tubular time of day measuring capabilities and other video insights, visit www.tubularlabs.com.