Agencies and industry organizations directly post original announcements on Adweek Wire. Adweek does not review or edit these announcements.

Tinuiti is hosting its digital event Tinuiti Live on Thursday, April 22

Over a dozen sessions across three tracks—Martech and Measurement, Media, and Digital-First Creative. Top brands. Provocative thought leaders. All on a cutting-edge virtual platform meticulously designed to provide you with networking as well as specific and actionable strategies to accelerate your brand’s performance across the funnel.

Brands like EtsyAudibleRedditAncestry.com will be presenting.
And former TikTok CEO and Disney exec Kevin Mayer will keynote.

- - - - - - - - - - - - - - - -

Tinuiti is hosting its digital event Tinuiti Live on Thursday, April 22, and will have three tracks: martech and measurement, media, and creative.

Former Disney and TikTok execc Kevin Mayer will keynote, and more than 1,200 people have signed up already!

You can find more information below and HERE.

Event Description:

ARE YOU WANTING TO FIND OUT MORE ABOUT HOW TO BUILD THE BEST OMNICHANNEL TECH STACK AND MAXIMIZE YOUR SPEND? GET READY FOR THE FUTURE!

What does the future hold for digital advertising? Tinuiti believes that changing policies and consumer behaviors mean that marketers need to prepare. We interact with various authorities in the industry, and so we like to gather and share insights. We'll have more than a dozen sessions across three tracks—Martech and Measurement, Media, and Digital-First Creative. Top brands and provocative thought leaders—all on a cutting-edge virtual platform meticulously designed to provide you with networking as well as specific and actionable strategies to accelerate your brand’s performance across the funnel.

AGENDA

1:15-1:45 ET
MARTECH & MEASUREMENT
Building a Foundational Tech Stack
Nirish Parsad, Tinuiti's Marketing Technologist
Andrew Richardson, Tinuiti's Senior VP Analytics & Marketing Science

1:15-1:45 ET
MEDIA
Brand Meet Performance, Performance Meet Brand: A Fireside Chat
Diana DiGuido, Tinuiti's SVP Client Strategy
Paige Grossman Nelson. Ancestry's VP, Global Brand Creative and Media
Todd Pollock, Ancestry's SVP, Global Customer Success and Commercialization

1:15-1:45 ET
CREATIVE
Breaking Down Silos: How a Creative-First Approach to Performance Branding & Acquisition Media Can Work Together to Amplify Growth
Carla Anderson, Tinuiti's Creative Director
Sam Dennigan, Strong Roots CEO

2:00-2:30 ET
MARTECH & MEASUREMENT
How Audible’s Mobile App Performance Continues to Scale: A Look into a Transparency-First Approach
Liz Emery, Tinuiti's Senior Director, Mobile & Ad Tech Solutions
Danielle Smith, Audible's Senior Director Mobile Marketing

2:00-2:30 ET
MEDIA
The Consumer has Evolved, Now Brands Must Too: How Bassett Furniture Evolved Their Media Strategy with OTT
Jesse Math, Tinuiti's VP of Advanced TV & Video Solutions
Heather Petersen, Bassett Furniture Industries Inc.'s Director of Digital Marketing

2:00-2:30 ET
CREATIVE
Are you Speaking your Customer's Language? How Your Audience Experience Could Be Affecting Conversion Rates
Kendall Giglio, Tinuiti's Sr. Director of Conversion Rate Optimization

2:30-3:00 ET
MARTECH & MEASUREMENT
Addressing Addressable: Targeting & Measurement in the Era of Programmatic Convergence
Kolin Kleveno, Tinuiti's SVP Addressable Media

2:30-3:00 ET
MEDIA
Emerging Social Platforms: Leveraging Upper Funnel Tactics to Drive Conversions
Avi Ben-Zvi, Tinuiti's Group Director Paid Social
Bob Armour, CMO M1 Finance
Patryk Wlodersky, Acquisition Marketing Manager, M1 Finance
Erica Halle, Reddit's Senior Growth Partner

2:30-3:00 ET
CREATIVE
Expert Panel: Creative Strategies for Real Action on DEI (Diversity, Equity and Inclusion)
Moderated by Arthur Benjamin, Tinuiti's Senior Director of Diversity, Equity and Inclusion

3:00-3:35 ET KEYNOTE
Five Steps to Ensure Business Durability in an Ever-Evolving Marketing Landscape with Liveramp's Anneka Gupta

3:50-4:20 ET
MARTECH & MEASUREMENT
The Future of Omni-Channel: Using Platform Technology to Bring Together Brand and Performance
Kristine Koetter, Maurice's AVP, Omnichannel Marketing

3:50-4:20 ET
MEDIA
More Bang for Your Buck: Maximizing Media Spend Impact for Mid-Stage D2C Retailers
Josh Brisco, Tinuiti VP, Growth Media
Kady Srinivasan, Klaviyo SVP, Head of Global Marketing

3:50-4:20
CREATIVE
Brand Building On Amazon

4:20 - 5:05 ET
Convergence of Brand and Performance
Fireside Chat with Etsy CMO Ryan Scott and Tinuiti CEO Zach Morrison

 

WIT Strategy is not like any other PR firm, though we do generate press for our clients that compares favorably with that generated by other PR firms. What sets us apart from your standard PR firm is our consultative approach. 

 Clients, analysts, reporters, and others continually describe our approach as different – as deeper and more strategic than that of any PR or marketing firms they have done business with. We feel that our approach is the most effective and lasting way to grow a company’s brand and value.