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The Jon Stewart Effect Boosts Viewership for The Daily Show

Tubular Labs Audience Ratings data shows a 100% increase in The Daily Show’s unique viewers across Facebook and YouTube

By Tubular Labs

March 28, 2024

Tubular Labs, the leader in global social video intelligence, released viewership trends for February from its Audience Ratings product – which provides insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more.

Viewership data from Tubular Labs shows that Jon Stewart’s return to The Daily Show provided immediate results for the program across social video platforms. With election season heating up, Stewart’s return to his old desk was welcomed by many. Tubular Labs Audience Ratings data from February 2024 revealed that the show’s unique U.S. viewers jumped by +100% month-over-month across Facebook and YouTube, topping 12.5 million. Minutes watched ballooned to +411% month-over-month, upwards of 304.2 million.

More key takeaways from Tubular’s latest research covered topics, including:

Documentaries Fuel Frontline Social Growth

PBS’s Frontline saw social video viewership leap in February 2024, as audiences tuned into full-length documentaries – specifically around “Democracy On Trial” (about Donald Trump) and “Amazon Empire” (about Amazon and Jeff Bezos). While neither was uploaded in February, two full-length specials attracted millions of viewers during the month, translating to a significant uptick in minutes watched.

Tubular Labs Audience Ratings data also uncovered:

U.S. minutes watched across YouTube and Facebook grew by +24% month-over-month in February, to 406.7 million, which was the most for Frontline in over a year.

Over 62% of Frontline’s YouTube uploads in the last three years were for videos over 20 minutes long.

17% of YouTube video uploads were over an hour long.

Ryan’s World Finding Even Bigger Social Footprint

Made popular for his surprise-toy unboxing videos, Ryan’s World (and predecessor Ryan ToysReview) has been around for nine years, and yet the channel is still finding ways to attract new viewers. Tubular Labs data shows:

Unique US viewers for Ryan’s World increased +37% month-over-month on YouTube in February 2024.

In February, domestic minutes watched for Ryan’s World also saw +26% more minutes watched month-over-month, to 755.5 million.

Bleacher Report’s Not Short On Minutes Watched

Bleacher Report may upload a significant number of Shorts, but that doesn’t mean the digital-first sports giant lacks minutes watched. Data for February 2024 showed that Bleacher Report’s U.S. minutes watched across Facebook and YouTube soared by 72% month-over-month, to 71.1 million according to Tubular Labs Audience Ratings.

Tubular Labs also identified:

In February, 64% of Bleacher Report’s Facebook and YouTube uploads ran for 60 seconds or less.

Unique viewers climbed +12%, to 14.6 million.

Minutes watched has grown by more than +183% since March 2023.

Tubular Labs

About Tubular Labs

Tubular Labs, the social video intelligence company, is the only solution to provide a unified view of the content, interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, and more. With the largest social video database covering over 11 billion videos and 32 million creators, Tubular helps hundreds of household name brands, leading agencies and the largest media properties grow their business and lead on social by anticipating trending content and new creators. For more information, visit www.tubularlabs.com.

Adweek Wire

The Jon Stewart Effect Boosts Viewership for The Daily Show

Tubular Labs Audience Ratings data shows a 100% increase in The Daily Show’s unique viewers across Facebook and YouTube

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