Textron Specialized Vehicles Inc. names Barkley as agency of record for E-Z-GO
Barkley to manage creative and strategic responsibilities to further establish the leading golf cart retailer as a household name among consumers and the golf industry.
Textron Specialized Vehicles Inc. has named Barkley, one of the largest independent creative idea companies in the U.S., as its Agency of Record for the E-Z-GO brand. Barkley will be managing a series of creative and strategic responsibilities to further establish the leading golf cart retailer as a household name among consumers and the golf industry.
“Barkley stood out to us because of their ability to understand the entire business and think well beyond creative to truly elevate the brand,” says Morgan Gresens, Vice President of Marketing & Customer Experience, E-Z-GO. “We love Barkley’s comprehensive red thread approach and are looking forward to seeing the value they can bring to the E-Z-GO business.”
Barkley’s role will include consumer and industry research, brand leadership, communications strategy development, campaign development and execution, design, media planning and buying, public relations and influencer strategy, and email strategy.
“This is a brand many of us at the agency have grown up with and we are excited to take this strong leading brand to the next level,” says Dan Fromm, President, Barkley. “We will be utilizing our whole brand model to create an all-encompassing brand that is both worthy of the E-Z-GO legacy and appealing to the next generation of consumers.”
About Textron Inc.
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial, and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Arctic Cat, and Textron Systems. For more information, visit www.textron.com.
