Revry Unveils Queer Spectator Sports Show Premiere
Pride Ball Launches June 18th brought to you by göt2b and Nike
Revry, the first global LGBTQ+ streaming service, today announced the launch of a groundbreaking sports competition show that will revolutionize the world of queer spectator sports. Pride Ball, set to premiere on June 18, 2023, will be the definitive live vogue ballroom dance competition, featuring 100s of talented competitors, iconic judges, and show-stopping performances that are sure to leave audiences in awe.
“Pride Ball marks a significant milestone in the expansion of queer sports as a new and exciting content category,” said Damian Pelliccione, Co-Founder and CEO of Revry. “Partnering with iconic brands, göt2b and Nike, Revry is bringing the fierceness of ballroom culture directly into your homes with this televised spectacle!”
The show is co-hosted by DeShaun Wesley (HBO Max’s Legendary), “Father” of The House of Basquiat and Jacques Ceran aka Jack Mizrahi, the co-executive producer of HBO Max’s Legendary, and “Father” of The House of Gorgeous Gucci. Pride Ball promises to be a queer spectator sport with fierce competition where teams, known as “Houses,” are pitted against each other in thrilling vogue dance battle categories. Watch as these athletes persevere through impossible displays of strength, style, fashion, and endurance in the ballroom arena.
Revry is proud to partner with göt2b and Nike for this groundbreaking show. göt2b–a leading bold color and hairstyling brand from Henkel–will bring its innovative products to empower individuals to embrace their unique style, encourage self-expression, and ignite confidence, while Nike–the renowned sportswear brand–supports those who defy boundaries and redefine possibility by staying true to themselves. The brands will be integrated into the diverse range of categories, showcasing the incredible talent and creativity within the queer ballroom community. From “Metallics Mayhem” (göt2b category) to “Radical Visibility” (Nike category) competitors will have the opportunity to express themselves in various themes and styles. Working with these brand partners underscores their commitment to promoting inclusivity within the industry.
“göt2b is proud to be one of the first to support an emerging digital platform like Revry, especially during PRIDE month,” said Melinda V. Johnson, Brand Director, göt2b Styling & Color. “As a brand, göt2b has always encouraged its consumers to be whöever they want 2b and given them a path to do so with our trend-setting color and styling products. So we’re excited to support the LGBTQ+ community by sponsoring the first-ever Pride Ball.”
Pride Ball is produced by Isla Ebony, a prominent figure in the queer ballroom scene and the “Mother” of the House of Ebony. The show takes placeat the renowned NeueHouse Hollywood – a celebrated community event space – and is sure to captivate audiences with an unforgettable experience.
Prepare to be dazzled as the world of queer sports takes center stage in Pride Ball premiering on June 18, 2023. The show will be featured on Samsung TV Plus, Roku Channel, VIZIO WatchFree+, DirecTV, Philo, Plex, LocalNow, Tivo+ and on Rakuten TV and rlaxxTV in Europe. This widespread coverage ensures that audiences worldwide can witness the groundbreaking moments and celebrate the triumphs of the queer sports community.
