‘Pride Ball 2023’ Sets Competition Viewership Milestone For REVRY
The show was a historic success, setting new viewership records and captivating audiences as the groundbreaking LGBTQ+ ballroom competition surpassed all expectations.
Revry, the first global LGBTQ+ streaming service, announces a Revry Original’s viewership record with its recent premiere of Pride Ball 2023. The ballroom competition show is Revry’s most-watched original programming with the June 18th premiere having the most minutes watched of any program in 2023 – 3x the average.
Produced by The Barn and hosted by DaShaun Wesley and Jack Mizrahi, both of HBO Max’s Legendary, Pride Ball is a vigorous ballroom competition where teams, known as “Houses,” are pitted against each other in a series of themed categories that incorporate dance and fashion with athletic styles such as acrobatics and gymnastics.
This groundbreaking evolution in sports entertainment is sponsored by Nike–the renowned sportswear brand that supports those who defy boundaries and redefine possibility by staying true to themselves. Co-sponsor göt2b–a leading bold color and hairstyling brand from Henkel–brings its innovative products into the competition so the individuals can embrace their unique style, encourage self-expression, and ignite confidence.
Revry also shared that Pride Ball was ranked #1 for total social interactions of all LGBTQ+ programming in streaming across its platforms.
Daily viewership of Pride Ball was 20% above average for all other programming during the same time period. Revry’s free ad-supported TV channels have all had their highest airings since the premiere.
