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Ovative Group Ranks in Inc. 5000’s Fastest-Growing Businesses

Ovative was included on Inc. 5000’s list of fastest-growing U.S. companies for the sixth year.

MINNEAPOLIS, MINN. Ovative Group, a national independent media and measurement firm, was included on Inc. 5000’s list of fastest-growing U.S. companies. This is the sixth year Ovative has made the list. Created by Inc. Magazine, the Inc. 5000 list ranks the top privately held for-profit companies on percentage revenue growth between 2019 and 2022. Ovative’s three-year revenue growth rate of 206% landed it at a national ranking of 2627 and a statewide ranking of 38 in Minnesota, where its headquarters is located. 

Over the past three years, Ovative has grown exponentially, expanding its client base to include top brands from industries such as retail, CPG, healthcare, and various others. In the past two years alone several new brands, including home and holiday superstore, At Home; leading private online health insurance marketplace, eHealth; and multinational pizza chain, Domino’s, joined Ovative’s impressive roster. 

Ovative helps clients move the needle in media strategy and measurement through its proprietary metric, Enterprise Marketing Return (EMR). This unified optimization metric aligns business leaders to the metrics that impact their business most, looking beyond traditional metrics like Return on Ad Spend (ROAS) and last-click attribution to understand the true value of marketing investments across consumer touchpoints. 

In addition to client growth, Ovative’s national employee headcount has seen rapid growth. Earlier this year, Ovative opened its third office in Chicago, joining the Minneapolis headquarters and New York City offices. Since opening its New York City office in 2021, Ovative has continued to experience explosive growth. The company expanded its team from 200 to more than 500 employees in just over two years, a 153% increase in headcount. 

Ovative puts an emphasis on building an inclusive environment that welcomes and attracts top, diverse talent from across the nation. Through programs such as Champions of Change and ELEVATE, Ovative maintains a large focus on cultural inclusion and professional development at all levels of the organization. 

“Being an Inc. 5000 company for the sixth year is a reflection of our amazing team,” says Dale Nitschke, CEO and Founder of Ovative Group. “At Ovative, we are driven to ‘raise the bar’ to better serve our clients, our peers, and the greater community, and this showcases the team’s efforts to do so.”  

Inc. 5000 recognizes the 5000 fastest-growing privately held businesses in the U.S., based on percentage revenue growth. See the complete 2023 Inc. 5000 list here. 

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Ovative Group is an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients' total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative's team of marketing experts serves as a trusted partner for its national world class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune's Top Workplaces, Minneapolis/St. Paul Business Journal's Fast 50, and Inc. 5000. For more information about Ovative, visit or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.