MPB, the world’s largest platform for used photo and video kit, launched its first ever TV ad encouraging photographers, videographers, and content creators to choose used. The ad was launched September 13 as part of the brand’s new “Change” campaign.
The “Change” campaign is designed to encourage people from all walks of life to get their kit out and use it or get it into the hands of someone who will. There are many famous moments from history, visually captured, that have inspired change and MPB wants to see that continue.
Chief Marketing Officer for MPB Sophie Collins said, “At MPB we know the importance of imagery; without visual storytelling, a story is half told. For centuries people have used photography to capture some of the world’s most important moments and having access to the right cameras, lenses and accessories is essential to this. This campaign reminds people that they can get their hands on kit in a more sustainable and more affordable way.”
MPB’s circular model sees hundred of thousand of used cameras, lenses and accessories put back into play for creatives around the world. The build quality of photo and video kit is high, giving it a long lifespan and it’s compatible with models going back decades, so MPB wants to keep it in circulation. Kit is built to last so it’s important that it’s not left on the shelf.
“This is a huge moment for MPB and we’re incredibly excited to showcase the fantastic work from our talented colleagues through this campaign,” Collins said. “We’re a company of visual storytellers and it’s important to us that this campaign encapsulates exactly what MPB is all about. By sourcing internally as well as from photographers we’ve featured across our MPB channels, we’ve really brought our commitment to opening up the world of visual storytelling to life, which is something we’re really proud of.”
MPB’s new ad will run from September 13 to October 31 and will be shown across OTT and VOD platforms and YouTube in the UK, US and Germany on channels including Sky Arts, Discovery Channel and National Geographic. You can watch the ad here.