As brand managers become increasingly focused on digital transformation initiatives in 2022, the largest companies are turning to MJV Technology and Innovation’s landmark Design Thinking Book, which has become a leading resource on the subject. The book provides a roadmap to help business leaders identify the essential steps and implement the techniques and tools to harness design thinking in any business vertical.
As global competition becomes more fierce for the world’s largest companies, the demand for high speed innovation is unprecedented. MJV’s team of innovators and advisors have helped many of the top brands including Coca-Cola, BNP, Delta, Santander and more implement strategies for cutting edge customer experience and business transformation. The Design Thinking Book focuses on the core phases of MJV’s methodologies including Immersion, Analysis, Ideation and Prototyping to ensure a comprehensive development process in any project.
Readers can download the Design Thinking Book for free at: https://www.designthinkingbook.com/
About MJV Technology and Innovation
MJV Technology and Innovation is a leading global consulting and development firm specializing in digital transformation. The firm serves Fortune 500 clients including Coca-Cola, Delta, BNP, Cartier, and more in implementing data-driven innovation and strategies, including design thinking, ESG practices, consumer experiences, and data analytics. The firm was founded in 1997 and has locations across the US, Europe, and Latin America.