Meet The People Partners with Programmatic Consultancy AI Digital
The partnership combines Meet the People's access to clients and AI Digital's depth in executing campaigns with reach and return on investment.
NEW YORK, NY – August 8, 2022. While leading e-tailers continue to expand self-service programmatic technology products, human-led control and optimization remain the industry’s rarest asset. That’s why new-generation advertising holding company Meet the People has partnered with AI Digital, which combines automation and human genius to give Meet the People’s clients immediate access to additional programmatic capabilities at scale.
The partnership combines Meet the People’s access to clients and AI Digital’s depth in executing campaigns with reach and return on investment. “AI Digital’s demand-side platform (DSP) technology and proprietary data give our strategists and planners additional tools to weave programmatic and retail media together strategically,” says Tim Ringel, Founder & CEO Meet The People.
The two companies have already pitched, planned, tested, and executed client campaigns together over the last few months, cementing the development of this strategic partnership for the future of both firms.
“There are a lot of synergies between our companies. Meet The People obviously take a people-centric approach to driving client outcomes, and we feel the same way,” says Stephen Magli, Founder & CEO of AI Digital. “Even though we are tech-enabled, we’re driving better buying decisions for people.”
Meet the People is made up of media agency veterans who know the kinds of services most helpful to agencies and brands. The AI Digital relationship is part of Meet The People’s strategy to acquire, partner, and invest in some of the best companies within the advertising ecosystem. The combination of Meet The People’s strategic client access, “Zero Party Data” approach, and AI Digital’s experience running campaigns in market allows brands to bet on tailored solutions from one hand.
About Meet the People
Meet The People is an international family of unified but independent agencies bringing together key marketing services under one umbrella, allowing for fully integrated but deeply specialized solutions, from Creative and Design to Strategy, Activation, and Measurement. Backed by Innovatus Capital Partners, LLC, Meet The People is deeply committed to acquiring proven complementary agencies and establishing processes that encourage and incentivize the sharing of knowledge and opportunities. Meet The People, building a better holding company.
