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Mediaocean Launches Prisma Direct with Disney as First Media Company Integration 

Prisma Direct modernizes ad buying workflow with automation, improved

By Mediaocean

Mediaocean’s Prisma, the trusted system of record for global media investment, today announced the launch of Prisma Direct, an integrated workflow connecting buyers and sellers to activate direct transactions across streaming, video, and connected TV (CTV). Disney will be the first media company to integrate with Prisma Direct through a new API integration using the same technology that powers Disney Campaign Manager. This connection will enable agencies and brands to automate buying, execution, and financial workflows across Disney’s best-in-class portfolio. Moreover, brands will have the opportunity to align with Disney IP through sponsorships and high-impact placements—all using automation.

Prisma Direct automates direct-to-publisher integrations that facilitate ordering, trafficking, campaign analytics, billing, and reconciliation in a single connected workflow and set of trusted endpoints used by the world’s largest buyers and sellers. Slated to go live in Q3 this year, Prisma Direct marks a significant step toward modernizing how premium video and streaming is bought and sold at scale.  

With the tremendous growth of video in all forms, media buyers need greater automation across linear, CTV, digital, vertical, and social video. Buying has long relied on manual processes—spreadsheets, PDFs, rekeyed orders, offline trafficking sheets, and disjointed financial reconciliation. As programmatic continues to grow, Prisma Direct removes friction and enables faster activation and greater scale. Prisma Direct provides a streamlined, automated, and cost-efficient option for premium direct transactions between buyers and publishers.

“At Disney, our focus is on making the experience better for viewers and making it easier for advertisers to buy premium video however they choose—through direct access, programmatic platforms, or any combination in between,” said Jamie Power, SVP, Addressable Sales, Disney Advertising. “We value openness and collaboration across the ecosystem, and innovations like Prisma Direct align perfectly with our goal of removing friction and enabling greater flexibility for our clients.” 

“We’re excited to partner with Disney to address one of the advertising industry’s most persistent operational burdens—the cost, time, and inefficient execution required to activate premium TV and video orders,” said Drew Kane, Chief Product Officer, Prisma. “The majority of premium TV and streaming video orders are direct, and we’re committed to providing the most direct, automated, and low-cost integrations at enterprise scale. We believe this will set the standard for how premium campaigns are activated.

Prisma Direct delivers a modern, automated, and cost-efficient workflow that benefits buyers, sellers, and ultimately the consumers they serve. By removing unnecessary steps and aligning workflows, Prisma Direct helps to: 

  • Lower operational costs for agencies and brands
  • Minimize tech fees and intermediaries
  • Increase net revenue and reduce leakage for publishers
  • Improve accuracy of financial operations and billing
  • Enable transparency and real-time insights

Publisher Collective Appoints Bill Swanson as Chief Revenue Officer

London & New York, 11th March 2026 – Publisher Collective,  the digital advertising business formed through the integration of Snigel and Publisher Collective, today announced the appointment of Bill Swanson as Chief Revenue Officer (CRO). ​​In this role, Bill will lead the company’s global revenue strategy, strengthening partnerships with publishers, advertisers, and agencies while driving continued growth across Publisher Collective’s expanding network.

Bill joins Publisher Collective with more than two decades of experience across digital media and programmatic advertising. Most recently SVP EMEA at Connatix, he previously held senior leadership roles including EMEA Strategy Lead at IRIS.TV, CRO EMEA at Telaria, and CRO EMEA at PubMatic, helping publishers scale monetisation and programmatic revenue strategies across international markets. Earlier in his career, Bill held commercial leadership roles at The Independent and News International, giving him a deep understanding of the challenges and opportunities facing publishers today.

As Chief Revenue Officer, Bill will focus on expanding Publisher Collective’s publisher partnerships, growing demand relationships, and ensuring the company continues to deliver strong revenue performance for its publisher network. He will also work closely with the leadership team to evolve the company’s commercial strategy as publishers navigate industry shifts driven by AI, changes in content discovery, and evolving advertiser expectations.

Andrew Buckman, CEO, Publisher Collective, said: “Bill brings a deep understanding of the programmatic ecosystem and the challenges publishers face today. His experience working across the supply chain and his strong relationships throughout the market make him a fantastic addition to our leadership team. As we continue to grow our network and expand the value we deliver to publishers and advertisers, Bill’s leadership will be instrumental in driving the next phase of our commercial development.”

Bill Swanson, Chief Revenue Officer, Publisher Collective, added: “Joining Publisher Collective at this stage in its journey is a great opportunity. The company has built a strong network and is in a great position to support publishers as the market continues to evolve. Publishers are facing increasing pressures as audience behaviour changes and AI reshapes the way content is discovered and consumed. By working closely with our publisher partners, buyers, and technology partners, we can help maximise revenue opportunities while ensuring publishers are well positioned to adapt and grow.

“What excites me most about this role is the opportunity to sit at the centre of the market, working on behalf of publishers in a highly competitive and constantly changing landscape. There is a huge opportunity for Publisher Collective to continue expanding its reach and delivering strong outcomes for partners on both the supply and demand side.”

About Publisher Collective

Publisher Collective is a digital advertising business that boosts publisher revenue and improves advertiser campaigns by bringing together expertise in audience, category, and actionable intelligence to deliver high-performing advertising.

Focusing on UX-first monetisation, premium ad environments, and audience understanding, the company connects brands with engaged communities in gaming, tech, lifestyle, health, education, and entertainment.

Founded in Dublin in 2012, Publisher Collective partners with businesses across EMEA, North America, and globally.