Agencies and industry organizations directly post original announcements on Adweek Wire. Adweek does not review or edit these announcements.

Matt Young Joins Vidmob as Chief Revenue Officer to Shape Sales Strategy

Erin Arnett Promoted to VP Client Solutions and Global Brands, Interim CRO JP Maheu Continues as Strategic Advisor

Vidmob, The Creative Data Company, today announced a key addition to its leadership team to strengthen its go-to-market strategy and drive continued growth. Matt Young joins as Chief Revenue Officer, Erin Arnett is promoted to VP Client Solutions and Global Brands, and JP Maheu transitions to the role of strategic advisor after serving as interim CRO.

As CRO, Young will be responsible for driving revenue growth and overseeing the company’s sales, marketing, partnerships and business development strategies. With a rich background in leadership roles across high-growth startups and large companies, including Vivvix, Recurrent Ventures, Yahoo, and BrightRoll, Matt brings extensive experience in driving revenue growth and navigating complex market landscapes. Matt’s expertise in revenue generation, coupled with his keen understanding of emerging technologies and market trends, positions him as a valuable accelerant in solidifying Vidmob’s leadership in AI-driven creative performance.

“I’m honored to join Vidmob at this pivotal moment,” said Matt Young, newly-appointed CRO. “Vidmob’s dedication to AI-driven innovation and data-centric creative is shaping a new market in the industry. We have an incredible opportunity to redefine marketing impact for brands and agencies through a focus on creative performance and the key role creative quality data plays in improving media decision making. Having started my career in the arts, I have a unique perspective on creative and revenue accountability — Vidmob’s solutions marry the two.”

In addition to Young’s appointment, Erin Arnett has been promoted to VP Client Solutions and Global Brands. Arnett joined VidMob in 2019 and has demonstrated exceptional leadership and expertise in various Client Solutions roles.

“Adding Matt’s leadership and experience to our executive team takes growth for Vidmob and our clients to the next level,” said CEO and Founder Alex Collmer. “As a digital marketing authority with deep experience in measurement and marketing intelligence, he understands acutely how Vidmob’s technology can transform a brand’s creative performance and boost ROI. I’m also excited for Erin to lead our brand relationships globally. It’s great to be able to promote from within — her new role is a testament to her success and dedication to helping our clients win. Lastly, a huge thanks to JP for his incredible work as interim CRO and continued guidance as an advisor.”

About Vidmob
Vidmob is The Creative Data Company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they drive business results through improved creative effectiveness. As the industry leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in the most robust design and AI human-reinforcement of its kind.

A portion of every dollar Vidmob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) Vidmob Gives. The company has received over $200 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Digiday’s Most Innovative Technology Award, IMA’s Platform of the Year, and Ad Age’s Best places to Work. Learn more about Vidmob at and Vidmob Gives at

GingerMay is a multi-award winning B2B PR and integrated communications agency. From powerful thought leadership narratives to ground-breaking research, we create bespoke strategies for pioneering start-ups, industry giants, and trailblazing leaders. We specialise in delivering earned, owned and paid media activities, securing results-driven commercial success and a superior share of voice for our market-leading clients.