Marigold Powers Successful Mullet Promotion From Great Clips Ahead of the Big Game

Hair salon chain Great Clips had a unique opportunity to reach one of the widest audiences possible through a recent partnership and promotion with Kawasaki.

The ATV manufacturer created a memorable Super Bowl ad where every character involved (from people to animals) sprouted a flowing mullet as their Ridge model drove by. To piggyback on the hair-themed spot, Great Clips joined forces with Kawasaki to offer fans a chance to win a free mullet haircut through a social promotion that ran across both brands’ profiles.

The social promotion pointed to a dedicated landing page, powered by relationship marketing pioneer Marigold, offering the first 15,000 visitors a free mullet haircut in return for providing an email address. The promo went live on Tuesday (Feb. 6) and all codes were claimed in a matter of several hours.

Those interested can still claim a $2 discount coupon from the same page by subscribing to Great Clips’ email list, elongating the lifespan of the promotion and taking advantage of the post-game longevity of the ad.

This successful campaign is a perfect example of how brands can find new audiences and build relationships with consumers who willingly provide contact and other information by simply offering something of value in return. Working with a partner with specific expertise in value exchanges and zero-party data collection, such as Marigold’s Grow platform, is an essential part of what made this highly visible campaign work.

For more information Marigold’s relationship marketing platform, visit www.meetmarigold.com.