Portrait of Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising

Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising

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Yes, TV Is Still the Place to Be for Today’s Advertisers

To make the most out of the streaming landscape, advertisers must think holistically and invest in platforms with trusted audiences.

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What the Modern-Day TV Viewer Wants

The current TV landscape is quite different than it was 10-15 years ago, and today's audiences are inundated with choices.