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Marigold Empowers SMBs to Cultivate Long-Term Loyalty Through Relationship Marketing

Marigold has committed to providing SMBs with loyalty-focused capabilities across its entire portfolio of relationship marketing products

In today’s fast-paced marketplace, customer loyalty is more crucial than ever. Put simply, offering a loyalty program is not enough. Loyalty can be earned not only through rewards, points, and discounts, but also through the way businesses interact with customers at every touch point.

That’s why Marigold has committed to providing small and medium-sized businesses (SMBs) with loyalty-focused capabilities across its entire portfolio of relationship marketing products so they can better acquire, grow and retain customers to thrive in an increasingly competitive market.

Marigold’s comprehensive relationship marketing solutions empower SMBs to cultivate lasting relationships with customers, drive repeat purchases and interactions, and foster brand advocacy. By leveraging zero-party, customer-provided data to personalize experiences, communications, and recommendations, businesses can create deeper connections with customers through meaningful engagement.

Whether you’re only just thinking about your loyalty strategy, or want to build on existing initiatives, Marigold’s loyalty capabilities are natively built in at no additional cost and are available with all customer plans.

  • Customer Data Insights: Gain valuable insights into customer behavior and preferences to tailor personalized experiences and rewards.
  • Automated Campaigns: Streamline communication with customers through automated campaigns that deliver targeted messages and promotions.
  • Reward Programs: Implement customizable loyalty programs that incentivize repeat purchases and engagement.
  • Collectively, Marigold has combined loyalty initiatives and email marketing initiatives into one central and cohesive platform so that SMBs don’t have to learn new products or manage multiple systems.

    Marigold has also published several free guides designed to help brands implement these products with both the strategies and tactics needed for success. This includes strategies for creating welcome email sequences and tactics other than discounts that are proven to engage customers.

    “Long-term loyalty is a result of relationships, not merely rewards,” said Mary Mitchell, Director of Commercial Customer Success at Marigold. “Marigold is committed to giving small businesses the tools needed to prioritize customer loyalty. With our full spectrum of relationship marketing solutions, we strive to ensure our partners thrive and succeed in today’s competitive landscape.”

    The case for making customer loyalty a priority across all marketing channels and communications is strong. According to Marigold’s recently published 2024 Global Consumer Trends Index Report, 63% of consumers will pay more to shop with the brands they’re loyal to. Not only that, but existing customers are 50% more likely to try new products and spend 31% more than new customers. In fact, studies have shown that a mere 5% increase in customer retention can lead to revenue growth ranging from 25% to an impressive 95% over time.

    What’s more, loyal customers are more likely to advocate for the brands they support, attracting new business through word-of-mouth referrals and positive reviews. For SMBs seeking to harness the power of customer loyalty to fuel their growth, Marigold offers a simple yet effective solution. Learn more about Marigold and sign up for a live demo today at

    About Marigold

    Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions -  Marigold Grow, Marigold Engage, and Marigold Loyalty - that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses. Find out more at

    Follow Marigold on LinkedIn.