Leaders From Meta, Google, and Wpromote On Business Growth Over Marketing KPIs: Live Event
The panel will explore how to expand the definition of performance.
The way marketers define performance marketing must change. The traditional focus on granular channels KPIs and the bottom of the funnel is no longer enough to ensure long-term, sustainable success.
As the top performance marketing agency, Wpromote is spreading the word about a better way of assessing your marketing impact: business growth. On February 23rd, Wpromote’s Founder and CEO, Mike Mothner, will be hosting a powerful panel of marketing leaders tasked with answering crucial questions about the future of marketing and measurement.
The panel will feature top thinkers from Google, Meta, and Wpromote:
- Neil Hoyne, Chief Measurement Strategist, Google
- Jeff Sikaitis, Director, Head of Agency, Meta
- Claire Perez, Vice President, Strategy and Planning, Wpromote
The virtual event, Break Out of the Performance Prison: Shifting From KPIs to Business Growth, will be happening live on Wednesday, February 23rd, 11 a.m. PT/ 2 p.m. ET. The discussion will cover a range of topics, including:
- Why redefining performance marketing is essential to the future growth of your business
- How to solve for an ROI-only mindset that limits the long-term potential for business growth
- What a redefined performance marketing approach to the upper funnel looks like (and why the results are worth the wait)
- How brand marketing impacts the bottom line by filling the pipeline and priming audiences
- The benefits of expanding the definition of performance marketing and how it will set your business up for transformational growth
