iSpot 2022 TV Trends Report Reveals Top Brands and Industries of 2022
Est. National TV Ad Spend Rises 6.1% YoY, While TV Ad Impressions Decline 3.5%
BELLEVUE – Jan 5, 2023 – iSpot, the TV measurement company, today released its 2022 TV advertising report, containing exclusive insights from currency initiatives with TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VOD on TV.
The report contains rankings by ad impressions and spend for top networks, shows, industries and reveals actionable insights such as where brands obtained the most reach for the dollar, the optimal mix for streaming and linear, what creatives scored highest for various emotions, and more.
Some top-level findings for 2022 include:
- 11,455 brands across 181 industries invested in TV advertising across linear and streaming with 276k new TV ad creatives cataloged in 2022.
- Impressions to TV advertising decreased by 3.5% but still delivered more than 8 trillion impressions consisting of ad plays for at least three seconds on a TV.
- Linear delivered 2.27 million minutes of advertising and 5.76 million ad airings.
- Viewers that stayed on an ad for more than three seconds were likely to let the ad run entirely, especially among the big 4 broadcast networks (ABC, CBS, NBC, Fox) which all achieved 98% ad completion rates for the year.
- Spanish-language ad impressions climbed 3.13% year-over-year.
- Sports viewing drove the top national ad deliveries with NFL (6.55%), College Football (3.1%) and NBA (2.2%) and College Basketball (1.78%) owning four of the top five slots.
- By genre, News and Information programming accounted for 11.7% of ad impressions, followed by Morning Shows (9.5%) and Reality (8.52%).
- Network promos account for 13.4% of ad impressions, Quick Service Restaurants representing just under 5%, followed by automakers (3.8%).
To see more of the iSpot 2022 TV Advertising Report, the full report will be available here.
