Incivus welcomes Richard Thorogood and Dan Foreman on its Advisory Board.

Incivus, a Creative Intelligence Platform, which uses AI to help brands derive higher value from ad creatives, has announced the appointment of Richard Thorogood, ex-Colgate Palmolive and Dan Foreman, former ESOMAR President as strategic Advisors and Non-Executive Directors. Dan and Richard will be advising on strategic direction for the product, sales and marketing.

Ashwin Mittal, Executive Chairman and Founder at Incivus, commented on this appointment: “Our mission is to transform the future of advertising creative through effective use of technology and AI. This is a huge undertaking and will require us to combine a strong understanding of the dynamics of advertising, marketing and creative production along with cutting edge technology. We are fortunate to be onboarding industry leaders like Richard and Dan who have extensive experience and can guide us through this endeavor”

With Incivus, clients can see, control, and change ad creatives as needed – developing an agile marketing strategy that provides immediate results and builds the brand in the long term. The platform chiefly uses AI including, computer vision, audition and Natural Language Processing.

Said Richard Thorogood, on his new role: “Poor advertising effectiveness is still a major waste of marketing spend, despite many traditional approaches to predicting outcomes. So, I am really excited to be partnering with Incivus, as they look to use state of the art technology, including AI and NLP to increase the ability to screen and learn from multiple possible executions, at high-speed which, will result in timely actionability and superior ROI on communication investment.”

Richard has with over three decades of experience in the Consumer and Market Insights. In his previous roles he has worked with companies like Colgate Palmolive, The Gillette Company, Kantar and Mars. Richard transformed the Insights function at Colgate Palmolive, leading to being recognized as one of the most innovative insights teams in the world by The GRIT survey. Richard is also a former ARF board member.

“Incivus is the perfect combination of creativity and AI – harnessing the power of technology to help creativity succeed. The proprietary micro frame analysis, augmented by several layers of deep learning, sets the business apart in a unique category of creative intelligence. I am excited to be part of this pioneering company” said Dan Foreman.

Dan Foreman, has close to three decades of experience in research, insights, entrepreneurship, and advisory. He currently chairs the boards of several technology, marketing, social media and research businesses. Dan is the Former President of ESOMAR, winner of the prestigious AMA “40 under 40” award and holder of the Disruptive Innovator MR Change Agent of the Year.