Hallmark Media, the leading destination for heartwarming, feel-good entertainment, and cross-platform measurement and outcomes company, iSpot, today announced a new strategic partnership aimed at validating and proving value across Hallmark’s non-linear TV environments by way of independent, third-party measurement.
The partnership – coming on the heels of iSpot’s re-certification by the US Joint Industry Committee (JIC) – enables Hallmark Media to deliver outcomes-based campaign measurement at scale for advertisers by directly linking cross-platform ad exposure to real-world consumer actions, such as web site visits, box-office sales or in-store purchases.
“iSpot’s Outcomes and Cross-Platform measurement solutions have helped move the industry forward in a big way and we are thrilled Hallmark Media has tapped us to help them showcase to advertisers the true and total value of their audiences, who are highly-dedicated, repeat viewers of their unique programming,” said Stuart Schwartzapfel, EVP Media Partnerships, iSpot.
Specifically, by using iSpot’s Unified Measurement and Outcomes at Scale solution, Hallmark Media will be able to prove:
- Incremental reach beyond linear TV, capturing audiences traditional broadcast might overlook, validating the impact of media on behavior beyond simple exposure and spike analysis.
- Deduplicated cross-platform campaign audience performance across linear, streaming and FAST environments in a unified view.
- Closed-loop attribution that connects ad exposure to outcomes such as web visits, app installs, foot traffic, and purchases.
“Hallmark has cultivated one of entertainment’s most unrivaled fandoms, with viewers known for their dedication, passion and deep engagement with our content,” said Casey Gould, senior vice president of ad sales and advanced advertising at Hallmark Media. “Having iSpot as a measurement provider will help us prove out this unique value to brands and advertisers in a real meaningful way.”
About Hallmark Media
Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment’s leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company’s subscription streaming service and membership program, Hallmark+ offers next-day access to Hallmark Channel and Hallmark Mystery premieres, plus monthly discounts and rewards for shopping at Hallmark Gold Crown retail stores. For more information, please visit www.corporate.hallmarkmedia.com.