CreatorIQ Names Jon Namnath Chief Operating Officer, Board Member
The addition marks the continued integration of the Tribe Dynamics acquisition and further bolsters the company’s leadership team
Influencer marketing platform, CreatorIQ — the go-to software partner for brands like AB InBev, Disney, Sephora, and Unilever — today named Tribe Dynamics co-founder Jon Namnath as its new Chief Operating Officer.
As COO, Mr. Namnath will be responsible for driving the next phase of growth for the unified company by further defining CreatorIQ’s strategic vision, overseeing the day-to-day functions of the business, and evolving the company culture and vision. He has also been appointed to the board of directors of CreatorIQ.
“We have a very exciting opportunity ahead of us,” said Namnath. “CreatorIQ is already the market-leading solution for expert influencer marketers. With Tribe Dynamics, we can together scale our platform for all brands and agencies now realizing that influencer marketing is an essential tool in the digital marketing toolbox. I look forward, in particular, to collaborating with such a talented, fast-growing team to provide all our customers with a tremendous amount of success in influencer marketing, through the data, insights, and close partnership that Tribe Dynamics customers have succeeded with to date.”
Namath’s Tribe Dynamics co-founder Conor Begley was previously named Chief Strategy Officer for CreatorIQ.
“Jon’s addition to the leadership team takes full advantage of the breadth of experience and talent with the addition of Tribe Dynamics,” said CreatorIQ CEO Igor Vaks. “As our two companies continue our integration and expand services, we will together provide even greater value to all our respective customers.”
CreatorIQ powers end-to-end influencer marketing efforts for more than 450 brands and agencies, including creator discovery, paid media activation, measurement, attribution, and reporting. As the leading software solution for the creator economy, CreatorIQ’s continued integration of Tribe Dynamics will drive the industry forward with industry-trusted analytics and benchmarking for the full-funnel performance marketing channel.
