CreatorIQ Names Conor Begley Chief Strategy Officer
Tribe Dynamics co-founder adds analytics leadership to executive team
Influencer marketing platform, CreatorIQ — the go-to software partner for brands like AB InBev, Disney, Sephora, and Unilever — today announced Tribe Dynamics co-founder Conor Begley has taken on the newly created role of Chief Strategy Officer.
In this newly created role, Begley will be responsible for providing all CreatorIQ’s customers strategic direction in influencer marketing, powered by its industry-trusted analytics across advertising categories and insights from working with the most iconic brands in the industry.
“At Tribe, we found that the beauty and fashion categories were at the frontier of influencer marketing and helping to scale those cutting edge brands was really exciting,” said Begley. “Now with CreatorIQ, I can’t wait to help scale out our technology and thought leadership into all of the next big categories that CreatorIQ plays in like entertainment, sports, gaming, automotive, and more.”
“When we acquired Tribe Dynamics, we were after far more than its market-leading influencer marketing analytics platform,” said CreatorIQ CEO Igor Vaks. “We knew we’d be acquiring a top-notch team of passionate professionals as well. Conor’s new role solidifies our belief in that team, and allows us to provide even more value to our customers.”
CreatorIQ powers end-to-end influencer marketing efforts for more than 450 brands and agencies, including creator discovery, paid media activation, measurement, attribution and reporting. As the leading software solution for the creator economy, CreatorIQ’s continued integration of Tribe Dynamics will drive the industry forward with industry-trusted analytics and benchmarking for the full-funnel performance marketing channel.
